Al
Asa'as Perfumes Industry (LLC) specialises in the manufacture of attars (concentrated
perfume oils), eau de perfums and eau de toilettes, bakhoor
and fragranced creams. As one of the leading manufacturers
of perfumes in the Middle East, the company is renowned
for 
creating
unique blends using high quality ingredients from some
of the best fragrance houses in Europe, South-East Asia
and the Far-East.
Over the years, the company has created outstanding blends
to suit varying moods, occasions and personalities. In
addition to its regular traditional perfumes, the company
also manufactures a wide variety of Spray perfumes, Creams
and Incences.
"Our main aim is to offer the consumer quality products
without them having to pay exorbitant prices," says
Fakher Hussain, Business Development Manager of Al Asa'as
Perfumes.
The roots of Al-Asa'as Perfumes go way back to the
late 1800s when Mr.
Abdulhusain Abdulnabee first set up shop in Aden, formerly
South Yemen
and a British colony. The business was then passed on
to his son who
took over during the early 1900s. By 1970, the business
moved to North
Yemen (Hodeidah) under Abdulhussain's eldest grandson,
Mr.
Saifuddin,
who is still the heart and soul of the company. Under
his leadership, the company has grown and has become synonymous
with quality perfumes across the Middle East. In 1984,
the company setup a new manufacturing and packaging operation
in Cyprus to cater to the northern Gulf states such as
Iraq, Jordan, Syria and Kuwait. In 1996, the operations
were moved to the United Arab Emirates to take advantage
of the growth and potential that the UAE offered as an
import-export hub.
Today, the company's products are popular in several countries.
The
high quality and low prices of its fragrances has contributed
significantly in the company's success all across the
world. "While 
we
continue to adopt the latest in packaging and presentation
techniques, our main focus is on developing products where
the fragrance has an everlasting impact on the consumer,"
says Mr Saifuddin Hussain, managing director of Al Asa'as
Perfumes. "We believe that like
people, every fragrance has a past and a story to tell
and with the right blend and presentation that story can
be brought to life. Hence our goal - Bringing Fragrances
to Life," he says.
The company has been marketing its products to many African
countries
like Kenya, Uganda, Tanzania, Nigeria, Ethiopia, Egypt,
Djibuoti and
the Sudan. The growing popularity of its products in African
countries
is testimony to the universal appeal of its products.
By keeping its
profit margins low, the comapny is able to offer its products
at
competitive prices.
"Our main aim is to offer the consumer quality products
without them having to pay exorbitant prices. We look
to achieve this through consistent efforts at presenting
the consumer with visually 
pleasing
products that tend to leave a lasting impression on the
eyes as well as the nose of an individual," says
Mr Hussain. "As a company, we owe our success to
the distributors and the consumers who have faith in our
products and who value our continuous efforts of embedding
the qualities of honesty and humility in our way of business,"
he says.
As part of its expansion program, the company is aiming
to further increase its customer base in African countries
and is looking for reliable and trustworthy business partners
in African countries to act as Distributors and Agents
of its products in their respective countries.
For
further information contact:
Al Asa'as Perfumes Industry
P.O. Box 21258, Sharjah,
United Arab Emirates
