Fenix Tyres

Fenix Tyres gaining popularity in African markets. Al Muqarram Auto Parts (A-MAP) based in Dubai exporting Fenix Tyres to many African markets

Engineered in Europe and produced in Indonesia, Fenix Tyres are gaining popularity in African markets because of their high performance and competitive pricing and A-MAP is exporting increasing number of shipments of Fenix Tyres to many African countries from it head office in Dubai.

“With Africa’s tough driving conditions in mind, FENIX tyres have a very well-designed tread pattern and have been engineered using cutting edge technology to withstand the tough road conditions in Africa,” says Asad Badami, Managing Director for A-MAP, the region's leading distributor of aftermarket automotive spare parts, batteries, tyres and lubricants.

The FENIX Tyres are known for their supreme performance at high speeds and excellent dry handling response and wet handling agility. Designed innEurope by a team of tyre specialists, Fenix Tyres provide improved comfort through minimized noise levels. They are specially good for African driving conditions and are known for their long life and rugged built. Fenix Tyres are renowned for providing maximal cornering ability and high speed performance in rugged conditions.

The FENIX SC1, RS1 & Pronto family of Fenix Tyres is the ultimate in high performance. The RS1 pattern of tyres was specially designed for ultra performance at high speeds, and with the ZR speed rating, RS1 series can cater to a car with a top speed of 239 km/h (149 m/h).

The RS1 with a deep rim protector, is designed for middle- and high-class performance cars that can reach speeds up to 270 km/h. The RS1 has an asymmetric pattern with direct lines and grooves. This pattern was designed by using a new state of the art design technology which gives a so called “mirror effect”. This allows fitting the tyres on both sides of a car, without looking at “inside or outside”, even if it’s an asymmetric pattern. This pattern has absolutely the same features in both directions.

Taking notice of the meteoric popularity of Fenix Tyres in the African markets, the company is now seeking to appoint agents and distributors in key African markets to further expand the reach and customer base of Fenix Tyres in Africa.