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Prim-U

Health & Beauty

Cape Town, South Africa

Prim-U is an online marketplace that connects beauty & wellness service providers and suppliers to consumers. We reduce the risk for professional consumers looking for reliable, verified beauty & wellness services and cosmetic products brands. Our services and products are highly personalised for individuals and conveniently delivered.



  • WAXING

  • MAKE UP

  • MANICURE

  • MALE GROOMING

  • HAIR

  • MASSAGE


Prim-U makes offering customers exceptional luxury at everyday prices easy. We’ll make use of your under-utilised space and match U with any beauty therapist U need – from massage therapists to beauticians and hair stylists. It’s big businesses helping small businesses gain even bigger opportunities.




Prim-Natural; The Purple Magnolia

Our brand is the story attached to the magnolia flower, which is a symbol of nobility, perseverance, and love of nature. Soft and subtle purple colour yet strong in appearance, the flower is representative of the beauty encompassing femininity, muscularity and gentleness.



Prim-U's natural-based oils represent practice and philosophy designed to be environmentally friendly, sustainable, healthy, and supportive of the agricultural community. Our focus is on quality; it is essential to purchasing oils - organic or not - from a reputed company or vendor that is equally dedicated to quality and transparency for its customers and contributes towards overall long-term sustainability.



With just one click, Prim-U will connect U to the right primlancer, at the right time, right in the comfort of your home. On holiday? Book an expert primlancer closest to U. Simply click, pick a treatment and we’ll come to U.


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