Tura Cosmetics: Cosmetics for Africa

SPECIAL PRODUCTS FOR THE AFRICAN MARKETS
Tura International offers a comprehensive range of cosmetics and personal care products at competitive prices

Tura International, was founded in the year 1986 with the strategic objectives of providing better and efficient service to the core markets in the developing world. Namely the markets in the African continent and in Southeast Asia. It also has to its credit the distinction of being the United Kingdom's first export brokerage organisation for sales to the African markets. During the first phase of consolidation and growth, the company focused on third-party distribution for multi-national companies and in the process successfully set up a major infrastructure in Nigeria. This network provided the foundations for the company's future growth and success in the emerging markets.

In the year 1995, as the demands of the marketplace grew, the management decided to shift Tura’s operations to Dubai. This was done with the express purpose of being geographically closer to the emerging markets in Africa & Southeast Asia, thus enabling easier accessibility and improved service to the trade and the consumer.

The company also took over the worldwide distribution licence of the Similar and Celsius brands in 1995. It was also during this phase that the company saw its distribution set-up grow substantially.

The existing distribution network was strengthened by the inclusion of new markets and territories in such a mode that it covered as many as 50 countries worldwide. The most prominent among them being United Kingdom, Germany, Netherlands, Italy, Russia, Nigeria, Ghana, USA, Hungary, Egypt, Barbados, Trinidad, Argentina - to name a few.

The next stage, between 1995-1997, was the consolidation phase of the brands and the focus was on achieving organic growth through product development and line extensions of the Tura, Similar and Celsius brands. It was during this phase that the company concentrated on strengthening its distribution in CIS and Eastern Europe.

Tura is one of the leading manufacturers of skin care and hair care products. It has its own manufacturing facilities in the UK and the USA. It has developed a comprehensive range of products to meet the varying demands of its international clientele. Tura is renowned as a leading supplier of quality products throughout the world. Dedicated to providing high-quality, high-performance products, Tura has become the market leader throughout Africa, and its products are also freely available in Europe, USA and the Middle East.

Tura products are extremely popular in their current markets, and the company is now looking to further expand its customer base throughout the world.

Tura has developed a special skin care range for people of colour. One of the most popular products in this range is Tura Skin Toning Cream which contains active ingredients and special sun screen agents which protect the skin from the harmful ultra-violet rays of the sun and help in lightening the complexion of the skin. Its active non-greasy moisturisers soften and protect the skin to give a smooth, beautiful and clear complexion.

Tura Antiseptic Germicidal Soap with special formulation helps prevent infections, protects against prickly heat, prevents dandruff and parasites and eliminates body odour.

Tura Moisture Plus Active Moisturising Lotion for Dry Skin is a non-greasy formulation which is easily absorbed by the skin. It soothes and relieves dry, rough skin conditions. It works all day long to nourish and protect the skin, replenish lost moisture, leaving the skin feeling soft, supple and healthy.

Tura has recently introduced a successful range of competitively priced quality hair care products. These products are manufactured in the USA and incorporate an effective "Professional Chemical System" for relaxing the hair and a versatile "design styling series" for contemporary/high fashion hair styles.

The Similar collection is a range of products which are inspired by successful, world famous, designer fragrances and personal grooming products for men and women. It features first-class formulations, long-lasting perfumes and striking packaging. The range is constantly updated to include the latest sensations as well as the timeless classics. In today's competitive environment where consumers demand more choice and greater value for money, Similar's programme of constant new product development makes it the most exciting "Designer Alternative" range of the future. The Similar range includes: deodorant body sprays for men & women, Eau De Toilettes for men & women, Anti-Perspirant Roll-On Deodorants, Eau De Parfum, soap, shaving cream, body moisturisers & exfoliators, shampoos, conditioners, mousse, hair spray and attractive gift sets for men & women. Similar products are known for their quality and competitive prices.

Designed to move with the times, Celsius offers a grooming range for the man of today as well as a programme of innovative products for the man of tomorrow. By providing a special product range for people of colour, Tura has been able to meet the special needs of people of many nationalities.

The success of Tura, Similar & Celsius brands can be attributed to the special attention that is paid to aspects such as formulations packaging, pricing, distribution and above all, quality. "The popularity of our products in Africa is attributed to the special formulas used in our products to meet the needs of the people of colour," says Gul Mulchandani. The company is currently looking to diversify into other parts of Africa and is looking for agents and distributors to market their products in new and developing markets in the African continent.

 

 

For further information contact: Tura International P.O. Box 27213 Dubai - UAE

 

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