Established
in Taiwan 15 years ago, Excel Group has been at the forefront
of supplying various general & specialised commodities
on mass volumes to the international markets. The Dubai
project was launched in 1998 with the objective of providing
efficient and economical customer service to the emerging
markets in the Middle East, CIS and Africa following the
repeated requests of faithful African clients.
Excel
Trading (Dubai) deals in a wide range of products which
include all kinds of auto/moto/bike spareparts,
tyres, tubes, batteries, bicycles, motorcycles, fans,
PVC flooring, household electronic appliances, hardwares
and dry cells on mixed container/wholesale orders from
Taiwan and China. In addition, the company also provides
wholesale stocks from Dubai in regular spareparts, tyres
and tubes, batteries, dry cells, lube oils and motocycles.
The
associate Excel office in Taiwan is recognised as one
of the major exporters of tyres and spare parts to West
African countries. The company has won the 'Best Performance
Award' for developing the West African markets for Kenda
Tyres and also received a ‘Plaque of Appreciation’ from
world-leader Hankook Tyres for its outstanding sales performance.
Kenda Tyres, with its wide range and patterns, are
known for their reliable performance in hot climates of
Africa and their competitive pricing. Kenda Tyres are
being exported in growing numbers to many West African
countries like Cote d’Ivoire, Senegal, Mali, Abidjan,
Guinea & Mauritania.
Having
already established a growing customer base in West Africa
for Kenda Tyres, the company is now looking to launch
a new quality brand, RoadStar Tyres, which is competitively
priced and is of the same durable Kenda quality (ISO Certified
& American standard) in the Middle East &
Africa. To this end, the company is looking to appoint
reliable and competent distributors in major countries
with the aim of popularising RoadStar Tyres and Tubes
in new markets.
Excel
Trading's office in Dubai is aiming to capture the markets
of Middle East and East Africa and Central Africa by launching
an aggressive marketing campaign in these markets. Yemen,
Uganda, Kenya, Tanzania, Gabon, Malawi, Zimbabwe, Democratic
Republic of Congo, Rwanda, Sudan, Ethiopia, Somalia and
Egypt are markets the company is currently looking to
penetrate in a big way.
In
addition to tyres, Excel Trading also deals in motorcycles
and motorcycle spare parts and is recognised as one of
the most economical manufacturer and exporter of motorcycle
parts and accessories for various popular makes and O.E.M.
models. The company is an agent for Jianshe Motorcycles
from Yamaha Japan Investment since 1982. Jianshe CY 80
moto is widely recognised by Africans as their favourite
V-80 moto.
Bicycles
and bicycle parts are another area of specialisation of
Excel Trading. The company deals in all kinds of bicycles
and is recognised as a reliable supplier of bicycle accessories
and parts. Other products in the comprehensive product
portfolio of Excel Trading include PVC Flooring material,
Stand Fans for domestic use and Dry cells, juices and
biscuits - to name a few.ound the world, Excel Group has
been able to develop a well-knit and expansive distribution
network. It has won ‘Excellent Export Achievement Award’
from Taiwan government authorities. Spread over many countries
around the world, this historical background and powerful
logistics has helped Excel Trading (Dubai) to market its
products to different parts of the world. The company
management hopes to constantly improve and expand its
services with the support of Dubai Chamber of Commerce
& Industry. Its next aim in the U.A.E. is to set up
a lube plant, establish a leading overseas marketing office
of lube oil products namely Diesel/Petrol engine oils,
gear oil, greases etc.
The
company has been able to penetrate the African markets
because of the right understanding of African culture
and long family experience. By sourcing the right quality
of products at rock bottom prices, Excel Trading has been
successfully satisfying its clients' needs at an economical
price.
Going
by its impressive track record, Excel Trading is poised
to make a qualitative change in the emerging markets of
Africa by providing quality products at rock bottom prices.
For
further information contact:
Excel Trading
P.O. Box 26830, Dubai
United Arab Emirates
