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The cosmetics market in the Middle East and Africa is rapidly developing due to economic and population growth and rising disposable incomes. Additionally, according to Euromonitor International, between 2005 and 2010 skin care value sales in Africa and the Middle East rose from an estimated US$1.4 bn to US$2.4 bn marking a 12% CAGR in comparison to the 7% enjoyed in the global skin care market.
Organised by German exhibition company Epoc Messe Frankfurt, the annual trade exhibition for beauty products, hair, fragrances and well being in the Middle East provides the ideal platform to embrace these growing trends and reach new markets. Beautyworld Middle East, taking place in 2016 from May 26 to 28, has gained in popularity with a marked increase in African business participation.
2016 will see the 21st edition of Beautyworld Middle East take place in Dubai from May 15 - 17. In 2015 the trade fair enjoyed a substantial increase in exhibitor numbers and an increase in visitor numbers welcoming over 25,000 visitors – a long stride ahead of visitor numbers in 2014, a show that in itself was exceptionally attended.
Helping to drive this growth is the regional marketplace which is also registering significant growth and development. Recent estimates by Euromonitor International the colour cosmetics industry alone to have reached US$2.3 million in 2014, with Algeria, Egypt and Morocco amongst the African countries leading the way. Similarly, the premium fragrances market is estimated to be worth US$2.3 billion in 2014.
According to Mr. Nazih Hamad, Managing Director of Nazih Group, exhibiting at Beautyworld Middle East is an essential part of his annual calendar. He stated after the most recent edition: “We are very happy with Beautyworld Middle East. The visitor quality has been very good – B2B visitors with genuine interest. We have met very good contacts from Africa and almost all Middle East countries. For the people who want to do business in the beauty industry – this is the door to the MENA markets.”
Beautyworld Middle East covers a broad spectrum of the beauty sector with exhibitors specialising in: Cosmetics, skincare & fragrances; hair, nails & accessories; machinery, packaging and raw materials; and professional equipment and spa, to name some of the major business areas to be found on the show floor.
The exhibition also enjoys an annual fringe programme with a range of activities, demonstrations, performances and forums. These include the Walk of Beauty, Nail It! By OPI, Face It! by Eva Garden, Hair Education, Fragrance Station and The Spa and Salon Management Summit.
The spectrum of exhibits at the event range from new product launches to demonstrations and showcases of various products and services from across the industry. Can you afford to miss it?
New fashion and cosmetics brands are spreading across Africa and opening new stores. African trends in Make-Up and other beauty products are rapidly expanding and international brands are looking to this market for new trends. Be sure to embrace this growing market and be a part of the industry which is currently enjoying major growth and development in this particular region.
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