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Distributionship for Ethiopia

posted by Rajat Chadha , Ethipoia, 28.11.2006

Dear Sir/Madam,

It give me a pleasure to introduce our company ‘Kanchan International Ltd. - owners of Kanchan & Marlex brand of home appliances, as their Regional Sales Manager for Middle East & Africa.

Both Kanchan & Marlex enjoy a very high brand equity & market share in the Indian home appliances market and are ranked in the top 3 brands of domestic
Indian appliances.

Both the above brands include in their range the following product lines -

1. Non-stick Cookware such as Frying pans, Sauce pans, Stock pots, Casseroles etc. (Both Italian &Indian made)
2. Mixer Grinders
3. Pressure Cookers
4. Gas tables & Hot plates
5. Microwave ovens
6. Small electrical kitchen appliances such as sandwich toasters, pop-up toasters, electric kettles, oven toaster grill (OTG), fruit juicers,
blenders, food processors & rice cookers
6. Fans
7. Irons
8. Water Filters

Kanchan International Ltd. has a huge infrastructure in India with their Corporate office in Mumbai, manufacturing units in Gujarat & Himachal
Pradesh for manufacture of mixers, grinders, non -stick cookware & pressure cookers, Product Development & Design facilities in Mumbai, Service &
Quality control operations in Delhi and Regional Sales offices in Delhi, Chennai, Bangalore & Calcutta.

The Kanchan International headquarters is based in 232, Deira Towers, Nasser Square, Deira, Dubai, and looks after international business around the globe. We are currently exporting to over 17 countries - Kenya, Nigeria, Tanzania, Sudan, Ethiopia, South Africa & Mauritius in Africa. UAE, Qatar, Bahrain, Kuwait, Oman & Jordan in the Middle East. U.K & Germany in Europe. And Sri Lanka & Maldives in S.E Asia. We have our warehousing operations in the Free Zone as well as a showroom in Deira, adjoining our office.

Other than the products which are manufactured in our factories, we also source from China & Italy.

We are now keen on expanding our business to Ethipoia, therefore we are looking for the business partner (distributor)
in the above mentioned territory to distribute our company’s product line. Kindly let us know how we can proceed further to materialize this deal and if required I can plan a business trip to Ethipoia in somewhere next month, to discuss the business plans in details and also I can carry catalogues, price list etc. with me when I visit you.

I look forward to a possible business relation with you in future and if you require any clarifications or have any query please feel free to contact the undersigned.

Thanks & Regards,

Rajat Chadha


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